- Know the difference between on-page and off-page SEO
SEO happens in two places — on-page and off-page. What takes place on-page is what you can directly change when you learn SEO, while what takes place off-page is up to other sites.
It’s not surprising that on-page SEO is an easier topic to cover and understand. You manage multiple parts of your pages to please visitors and search engine bots.
On-page SEO involves formatting (like H1 and H2 tags), keyword usage, navigation, URLs, meta descriptions, and image descriptions or alt text.
But it goes far beyond this handful of factors, too, which takes a lot of careful work.
For off-page SEO, you have to rely on others’ opinions of your online content. Authoritative links to your site, mentions about your brand, and social media marketing all contribute to your off-page presence.
Checking off the boxes on both fronts is vital for successful SEO.
WebFX’s Free On-Page SEO Checklist
Ahrefs’ Actionable On-Page SEO Guide
Neil Patel’s Off-Page SEO Guide